Pop-up advertisements experienced a remarkable ascension in the late 1990s and early 2000s, initially offering a seemingly easy way for marketers to reach a large audience. Driven by their noticeable visibility, these intrusive boxes became ubiquitous across the online world, generating substantial income for publishers and promoters . However, use

In today's digital landscape, businesses are constantly seeking innovative ways to reach their target audience and drive growth. Digital marketing platforms have emerged as a powerful tool for achieving these objectives. These networks present a vast audience, allowing businesses to precisely focus on specific demographics, interests, and behaviors